Ulta Beauty faces boycott calls after viral trans 'Girlhood' clip

Ulta Beauty faces boycott calls after viral trans 'Girlhood' clip

Ulta Beauty is facing boycott calls by anti-transgender activists for promoting inclusivity.

Ulta Beauty released a series titled 'The Beauty Of' with influencer Dylan Mulvaney discussing her transition and the idea of womanhood.

The makeup giant's new digital campaign also starred gender-fluid celeb hairstylist David Lopez on the podcast.

Transphobic netizens alleged Mulvaney and Lopez were being “misogynistic".

Some also claimed that Mulvaney was appropriating womanhood and wearing it as a costume.

Several social media users misgendered the episode's participants, announcing a boycott of the makeup company.

Amid ongoing boycott calls, Ulta has released a statement saying it believes that "beauty is for everyone."

Ulta Beauty has a net worth of $20.43 billion in 2022.