How  the GentleMinons TikTok trend boosted Minions at the box office

TikToks tagged with #Gentleminions have overall amassed 28 million views.

Universal supported the Gentleminions craze via Twitter saying, "To everyone showing up to @Minions in suits: we see you and we love you".

The Gentleminions craze is a trend from TikTok that sees young men put on suits and sit for screenings.

‘Minions: The Rise of Gru’ had the best opening for an animated film securing a four-day total of $125 million.

The movie topped $200 million in sales globally. A large portion of the audience for the movie was between the ages of 13 and 17.

This group grew up watching ‘Despicable Me’ movies and now they're old enough to pay for it.

But apart from all the fun, Gentleminions participants have been reported to have caused disturbances in theaters.