Latinos more likely to binge TV shows when they see themselves: Study

A recent Nielsen study says Latinos are eager consumers of television content.

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Furthermore, they tend to spend more time on binging shows when there is more representation.

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The report is aimed at analyzing how Latinos watch television and the impact of representation, both on camera and behind it.

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According to results, nearly half of the total TV viewership by Latinos in the United States in July was on streaming platforms.

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About 23.1% were broadcast or traditional live TV and 20% was cable.

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Americans watched TV a total of about 20 hours weekly while Latinos watched 18 hours.

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Shows in which Latinos only worked behind the scenes had an average of 25.2% cultural watchability.

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Among the 134 shows that were considered highly bingeable, 56 had some form of Latino representation.

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