Latinos more likely to binge TV shows when they see themselves: Study

Latinos more likely to binge TV shows when they see themselves: Study

A recent Nielsen study says Latinos are eager consumers of television content.

Furthermore, they tend to spend more time on binging shows when there is more representation.

The report is aimed at analyzing how Latinos watch television and the impact of representation, both on camera and behind it.

According to results, nearly half of the total TV viewership by Latinos in the United States in July was on streaming platforms.

About 23.1% were broadcast or traditional live TV and 20% was cable.

Americans watched TV a total of about 20 hours weekly while Latinos watched 18 hours.

Shows in which Latinos only worked behind the scenes had an average of 25.2% cultural watchability.

Among the 134 shows that were considered highly bingeable, 56 had some form of Latino representation.