Kanye West can't sell 'White Lives Matter' shirts because two Black men own trademark

Kanye West can't sell 'White Lives Matter' shirts because two Black men own trademark

Kanye West can’t sell his ‘White Lives Matter’ T-shirts as the trademark is owned by Two Black radio hosts in Arizona.

Ramses Ja and Quinton Ward, hosts of the weekly racial justice radio show Civic Cipher, became the legal owners of the phrase’s trademark.

This was in September 2022, just a couple of weeks before Ye debuted his own shirts with the racially charged phrase.

Taking ownership of the trademark for the phrase ‘White Lives Matter’ was a difficult decision for the hosts.

However, they agreed to do it because someone stood to gain a significant profit from it.

The hosts want to ensure that the phrase is used responsibly and doesn’t end up in the wrong hands.

‘White Lives Matter’ is used by White supremacist groups and is  a racist response to the Black Lives Matter movement.

The radio hosts agree that nobody should profit off the phrase that is potentially a “hate slogan".

Kanye West was valued at $1.5 billion with the Adidas deal but without it, his fortune dropped to $400 million.