How Ye has affected Adidas' sales

How Ye has affected Adidas' sales

Adidas is under mounting pressure to cut ties with Kanye "Ye" West.

West recently claimed that George Floyd was not murdered by police officers, but died from fentanyl use.

This inspired a $250 million lawsuit from his family.

Now, German multinational sportswear company Adidas stated that their distribution deal of Kanye’s Yeezy line was "under review".

This follows the star’s appearance in a “White Lives Matter” shirt.

The Anti-Defamation League urged the company to break ties with West on October 24, 2022.

The #BoycottAdidas hashtag was trending on October 22, 2022.

The Adidas Yeezy Boost 350 v2 'Salt', went on the market recently, and appears to be already sold out. They were listed for $230.

Kanye West is an American rapper, fashion designer and entrepreneur with a net worth of $4 billion in 2022.