Holiday creep: Why stores start selling Christmas stuff in September

Holiday creep: Why stores start selling Christmas stuff in September

You may not be anywhere close to ready for Christmas holidays but retail chains certainly are.

Holiday creep is nothing new as each year retailers start the Christmas season earlier and earlier.

Should consumers be flooded with Christmas sales in October, a month commonly associated with Halloween?

Retailers have many reasons to jumpstart the holidays, however untimely it may seem.

This is their most important stretch of the year as stores make up to half of their yearly sales during the holiday period.

These early promotional deals allow shoppers to stretch their budgets over a longer period.

Retailers encourage customers to buy early to ensure they get what they want and avoid potential shipping delays.

However, an early promotion loses its power if shoppers believe they can find the same items on sale in December.