Amazon Prime Day deals, Walmart rollbacks kick off early holiday shopping season

The traditional holiday shopping season is dead.

Retailers no longer want to wait to clear out the Halloween leftovers before rolling out Black Friday-like deals.

All thanks to Covid that pushed retailers over the edge by moving more and more deals online!

Amazon, Walmart, Target, Best Buy and Kohl’s have entered the holiday shopping sales already.

Their target consumers are those who want to buy gifts early.

Amazon Prime Day sales encourage retailers like Walmart, Target and Best Buy to start competing for their own sales earlier in the year.

Prime Early Access Sale starts at midnight PDT on October 11.

Walmart began its early sales on October 1, a month earlier than in past years.

A day before Amazon’s sale, Walmart added a rollback sale kicking off at 5 am ET on October 10 onwards.